We're a design-led sportswear company rooted in current cricket culture.

Our Story

During young times, Saurabh Virmani was a passionate cricketer and loved to play cricket. Fortunately, his performance was recognized and he got the chance to play first class cricket for almost 8 years. He was on the verge of realizing his dream to play cricket for his state and for India. However, destiny had set other plans for him.

  • EST. 2007
  • TOP DESIGNERS
  • WORLDWIDE DELIVERY

He remembered his times when he had to endure the quality of his clothes, as they were not proper for playing cricket. There was no uniform for his team, which could properly differentiate them from their opponent teams. It lacked class, finesse and uniformity. It sparked him to do something about it that can actually help players in enhancing their performance. This way he could indirectly be associated with his favorite sports also. Therefore, he decided to manufacture quality active wear and sports apparel which will remove those discrepancies and overcome any fabric challenges. Today, the brand is successfully associated with Indian Cricket Team and various other sports and provides best cricket uniform designs for cricket clothing namely, white track pants for cricket, track pants for cricket, sports track pants, IPL merchandise, white cricket jersey, IPL jerseys, etc… The brand is not just confide to cricket. In fact, it specializes in providing sports uniforms for the other entire sports pan India and overseas. The foundation of SMG IMPEX Pvt. Ltd. and VANY is the result of his endeavor, will power and dedication.

In recent times, there has been an increase in consciousness towards the virtues of fitness, sports and keeping good health. Hence, people prefer wearing good quality sports and active wear that offer them comfort and ease while they play, exercise or perform. With an objective to globally revolutionize sports apparels in e-retail sector, Mr. Saurabh Virmani founded VANY (the flagship brand of SMG IMPEX Pvt. Ltd.) in the year 2007. Our brand has already marked its presence in the real world of cricket, sports, and is well known in both India as well as abroad